Job Details

Channel Marketing Manager

Location: Remote (U.S.) or Atlanta, GA
Experience Level: 5-7 years
Department: Marketing
Employment Type: Full-Time

Reports To: Director, Growth Marketing

About CINC Systems

Since 2005, CINC Systems has been the largest and most innovative technology partner to community association management companies, powering more than 50,000 communities and more than 6 million doors. Its single, integrated, AI-powered platform unifies accounting, banking, operations, and resident engagement across all community types-from single-family homes and condominiums to high-rises and lifestyle communities. Backed by Hg Capital and Spectrum Equity, CINC empowers management companies to deliver exceptional service and stronger financial outcomes.

About the Role

As we expand our partner ecosystem, we're looking for a skilled Channel Marketing Manager to accelerate CINC sales pipeline creation and better position and equip CINC's partners for their own success:

• CINC partners with banks to source new business and support clients with integrated financial software, products, and services.
• CINC integrates with other software partners to provide management companies and self-managed community associations with integrated solutions that make CINC's product the stickiest in the market. Improving workflow, generating better financial, operational, and client outcomes are the software partner benefits.
• CINC will begin adding additional value to our clients in 2026 by partnering with them to generate new business from additional community associations.

Role Overview

The Channel Marketing Manager will own strategy and execution for marketing programs that drive brand CINC awareness, adoption, and measurable pipeline through CINC's bank, software, and client partners. This role is ideal for a hands-on marketer with experience building and implementing co-marketing channel programs and working cross-functionally with Sales, Product, and channel executives.

You'll enable partners with compelling marketing assets, develop scalable partner campaigns, and support our strategic alliances with best-in-class go-to-market plans.

Key Responsibilities

Channel & Partner Strategy

• Build and execute a channel marketing strategy that drives qualified pipeline sourced from banking, software, and client partners.
• Develop annual and quarterly co-marketing plans aligning CINC pipeline objectives with partner goals and revenue targets.
• Identify and prioritize partner opportunities based on market fit, impact, and scalability.

Campaign Execution

• Lead the development of co-branded collateral, partner toolkits, landing pages, case studies, and social content.
• Create and manage multi-touch campaigns (e.g. email, webinars, content, events, ABM) with and through partners to increase product awareness and generate leads.
• Launch partner enablement programs to improve engagement and deal flow.

Partner Relationship Management

• Serve as a day-to-day marketing liaison for key bank, software, and client partners.
• Collaborate with partner teams on messaging, joint announcements, and promotional activities.
• Support partner sales teams with training materials, pitch decks, competitive content, and incentives to motivate behavior.

Analytics & Reporting

• Track partner campaign performance, revenue influence, and pipeline contribution.
• Deliver insights and recommendations to leadership and partner stakeholders.
• Ensure all co-marketing activities are optimized and measurable.

Qualifications

Required

• 5-7 years of experience in channel marketing, partner marketing, demand generation, or B2B SaaS marketing.
• Demonstrated success building or scaling partner marketing programs that drive pipeline and revenue.
• Strong project management skills with experience coordinating across marketing, sales, and external partners.
• Excellent communication, presentation, and relationship-building abilities.
• Ability to create high-quality content and collaborate with designers, writers, and marketing ops.
• Data-driven mindset with proficiency in CRM and marketing automation tools (HubSpot, Salesforce, or similar).

Preferred

• Experience in fintech, SaaS, or financial partnerships, especially with banks or payments partners.
• Background working with channel ecosystems, reseller programs, or strategic alliances.
• Understanding of the community association management or proptech industry.

What We Offer

• Remote-friendly work environment, with optional office access in Atlanta, GA.
• Competitive compensation and performance-based bonus structure.
• Comprehensive health benefits, 401(k), and paid time off.
• A collaborative, growth-oriented culture where your impact is measurable and meaningful.